In the beginning, the world of cars consisted of Daimler, R E Olds, Henry Ford, and David Buick. It was a utilitarian world, black and white, and not very interesting. Americans weren't sure if they should get rid of their horses and buggies or not.
And then Harley Earl appeared, and everything became life in full living color. Long, low, and lovely cars rolled out of every General Motors plant in America, and since 1931 more Americans have bought GM cars than any other brand.
Buick has stayed with the traditions of Harley Earl more than any other make.
Wouldn't You Really Rather Have A Buick?
Ask the man who owns one - (or the woman).
When Better Automobiles Are Built, Buick Will Build Them.
Good Buick dealers love their Buicks. But their job is to sell 'em, not to keep 'em.
You are invited to visit our showroom, Monday thru Friday until 6PM. You'll find it to be a pleasant experience, the way life should be.
Just who is this Harley Earl?
Click for an itimate look at the man, his work, and his family
Engineer, Stylist/Designer, and a Visionary of GM's role as leader in the world-wide auto industry. Lucky for GM, he was willing to leave sunny California and come to Detroit in 1927 "to make a difference."
"True innovation is like beauty - hard to find, but easy to recognize when you see it."
"The world stands aside for a person who knows where he's going."
Harley Earl's genius made GM #1 in 1931.
Click on the following links for more of what made Harley Earl such an icon:
He designed cars, trucks, busses, earth-movers, home appliances, refrigerators, Motorama shows, and astro-trains
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